Prepare EFE and CPM matrixes for Disney’s Parks and Resorts division. Use
Universal Studios and Six Flags for competitors in the CPM.
Using the EFE and CPM data, as well as your own analysis, describe how
Disney is responding to its external environment, including its direct
competitors. Make sure to use important details of from your EFE and CPM
results and your critical reflections to draw conclusions. In the first paragraph with in text citations.
2ND paragraph
Prepare IFE and Financial Ratios for Disney’s Parks and Resorts division.
For the Financial Ratios make sure to use the revenue statement and balance
sheet in the exercise portion of the chapter.
Using the IFE and Financial Ratios, as well as your own analysis, describe
how Disney is performing internally. Make sure to use important details from
your IFE and Financial Ratio results and your critical reflections to draw
conclusions.

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