Topic: sponsored content
The Content Marketing Institute defines content marketing as “the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
As PR people, we want to engage consumers by educating and entertaining them. Learn about successful campaigns at: https://www.huffingtonpost.com/tessa-gould/top-native-content-2013_b_4524797.html
THIS WEEK’S ASSIGNMENT: Create sponsored content/native ad — 500 to 600 words
Your real-world client, which can be a company, non-profit or government agency, must be clearly identified through a logo or text at the bottom of the article or infographic. Also, cite sources of outside information through a notation or hyperlink.