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Subject name is Digital Marketing
– For this assignment, main website is RedBalloon https://www.redballoon.com.au/.
– I will upload my assignment 1- Digital_Marketing_Plan_Concept_Brief.docx for you(submitted in Turnitin),please take a look
-This is a group assignment.
2. Table of contents
3. Introduction
4. Company background
5. Current market situation
6. Overall and S.M.A.R.T objectives and issues
7. E-market strategies
8. E-marketing Mix Action Program(Total 3600 words)
– You don’t need to write,1. Executive summary 9. budget,10.Evaluation and control,because my other group member will do it
-For strategy formulation (50%), please refer to Chapter 4 as well as RACE digital marketing plan template smart insights document attached.
– APA reference style
– I will upload all the criteria and assignment structure to you.
– Please follow the instruction which I am about to sent to you
– Please read all document which I upload to you

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