Before we discuss about Market Orientation, we need to know what marketing concept is. Marketing concept emerged in mid-1950s and challenged its preceding concepts like the selling concept, the product concept and the production concept. These concepts owe their origin to industrial revolution where the manufacturer would produce and the people used to buy. The production concept, the product concept and the selling concept have one thing in common, the product is already produced and there the right customers have to be captured. But, in the marketing concept the customer’s needs are taken into account and the products are designed and produced keeping in mind the customer’s needs and preferences. In simple terms the customer is asking for a particular product and the producer is producing it. Now that we know what Marketing concept is, let’s try and understand the Market Orientation concept. Market Orientation is the implementation of the Marketing concept.
In this approach the market is led by the customer and the producers have to follow suit. Understanding customers’ needs and wants is not always an easy task. Some customers have needs that they are not fully aware of. And even when the customers are asking about their needs, they are asking for concrete solutions to their problems and not frugal solutions. A distinction has to be drawn between responsive marketing, anticipative marketing and creative marketing. A responsive marketer finds the stated need and fills it. An anticipative marketer anticipates or foresees a need and gets ready with a product for the near future. And a creative marketer is the one who discovers and produces solutions customers did not ask for but to which they enthusiastically respond. Studies have shown that those companies which have seriously implemented the marketing concept have achieved superior performance. Our network spans 3 continents and several countries. We offer three kinds of services: Assignment Help, Thesis Help and Online Tuitions for students in their college or University.
I’m a walking stereotype. To assuage the guilt, I tell myself that my unconscious is hard at work. As Hemingway would say, long periods of thinking and short periods of writing. I’ve shown you the extremes in writing styles. I think most authors fall in the middle somewhere. But my point is, find out what works for you. You can read about how other writers do it, and if that works for you, great. But in the end, find your own way. That’s what writers do. Just don’t do it halfway. If you’re doing what I do, writing a story that entertains and moves you, you’ll find readers who share your tastes. For some of us that means a niche market and for others it means regular appearances on the bestseller list. Writing is a calling, but publishing is a business. Remember that AFTER you’ve written your manuscript. I’ve told you how I write. The next step is self-editing.
Fixing the mistakes I made in my rush to write it before my Muse took a holiday. There are stories that get rejected because the potential publisher hates them, or feels they won’t SELL (as if he knows), but more are shot down for other reasons. Stilted dialogue. Boring descriptions. Weak characters. Underdeveloped story. Unbelievable or inconsistent plot. That’s what you have to fix. I started by using free online creative writing workshops. What I needed most was input from strangers. After all, once you’re published, your readers will be strangers. Every publisher or agent you submit to will be a stranger. What will they think? I always get too close to my writing to answer that. Whenever I got some advice, I considered it. Some I just threw out as wrong, or because I couldn’t make the changes without abandoning part of what made the story special to me.