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In the early part of the decade, the yen was relatively weak relative to the U.S. The changing value of the yen had direct implications for companies like Toyota. Why did the yen carry trade work during the early 2000s? Why did it stop working after 2008? What drove an increase in the value of the yen between 2008 and 2011? Why did the policy of the Abe government to purchase government securities help drive down the value of the yen? What was the mechanism at work here? Donald Trump has said that the Japanese have been involved in currency manipulation, apparently referring to this. What type of exchange rate system does Iceland follow? Explain how this system helped the country to recover from the 2008-2009 global financial crisis. How would you characterize the financial crisis in Iceland in 2008? Was it a currency crisis, a banking crisis, or a foreign debt crisis?
WRITE OUT “Currency Trouble in Malawi” case p. 334 (summarize the case using your own words then answer the questions after the case). Imagine you are the marketing manager for a US manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong? Why do you think that Vodafone was pursuing a global standardization strategy? How did it hope that this strategy would boost profitability and profit growth? Why did the strategy not work in Japan? In retrospect, what should Vodafone have done differently? Why do you think Starbucks decided to enter the Japanese market via a joint venture with a Japanese company? What drove Starbucks to start expanding internationally?
How is the company creating value for its shareholders by pursuing and international expansion strategy? What lesson can you draw from this? How would you characterize the strategy for competing internationally that Ford was pursuing prior to the arrival of Alan Mullaly in 2006? What were the benefits of this strategy? What were the costs? Why was Ford pursuing this strategy? What strategy is Mullaly trying to get Ford to pursue with his One Ford initiative? What are the benefits of this strategy? Can you see any drawbacks? Licensing propriety technology to foreign competitors is the best way to give up a firm’s competitive advantage. Discuss the effects of India’s culture on each of the components of Unilever’s marketing strategy. What can Unilever learn from its experiences in India? Is Unilever’s strategy in India a push strategy or a pull strategy? Explain how the global supply-chain functions of (a) logistics and (b) purchasing can be used to strategically leverage the global supply chains for a manufacturing company producing mobile phones. A chemical firm is considering how best to supply the world market for sulfuric acid. 20 million to construct and requires a moderately skilled work force.