Case Study 2: Improving E-Mail Marketing Response

Read the following case study.

Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.

Instructors, training on how to grade is within the Instructor Center.

A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different occasions. The factors studied and the measured response rates are summarized in the following table.

Write a two to three (2-3) page paper in which you:

  1. Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.
  2. Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the results of the DOE that you conducted in Question 1. Provide a rationale for your response.
  3. Recommend the main actions that the company could take in order to increase the response rate of its e-mail advertising. Provide a rationale for your response.
  4. Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its e-mail advertising and obtain effective business process. Provide a rationale for your response.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Build regression models for improving business processes.
  • Design experiments to test cause-and-effect relationships in business processes.
  • Use technology and information resources to research issues in business process improvement.
  • Write clearly and concisely about business process improvement using proper writing mechanics.

My Personal Carbon Footprint

For three full days, record all your activities that use up fossil fuels, such as:

  • Driving your car ( 45 miles a day )
  • Heating your house ( 4 hours a day )
  • Doing laundry ( once in those 3 days for 2 hours )
  • Doing dishes ( does’s use the dish washer at all )
  • Taking a shower with hot water ( 20 minutes each day )
  • Etc, etc.Describe these activities in one paragraph for each day. Note: Your grade will NOT depend on how much or how little fossil fuels you consume, only on your honest and careful analysis!

    Use your monthly electricity bill, natural gas bill, and gasoline bill, to calculate your personal consumption of the different types of fossil fuels per month. Make a table with your monthly consumptions of the different fossil fuels. Then calculate the corresponding release of CO2, and put it into the same table.

    Describe how you determined the CO2 emissions. Show your calculations! Please use Microsoft equation editor (under “insert -> object”). Do NOT try to write equations with the regular text editor.

    In the conclusion, assess the amount of your CO2 emissions. Explain if and how you might be able to reduce your carbon footprint.

    The report should be about 2-5 pages long, double-sided.

Fossil Fuel

Monthly consumption

CO2 emission


Natural gas




Hints for your Carbon Footprint Report

Gasoline Consumption:

  • Determine how many miles you drive per day (distance D).
  • How much gasoline do you use for your daily drive?Calculate it by knowing how many miles per gallon (mpg) your car gets: gals of gasoline used = D


    If you don’t know the mpg for your car, start with a full tank, set you odometer to zero, and record the distance you drove, and the gallons of gasoline you need to refill, the next time you get gas.

  • To calculate the mass (in kg) of CO2 emitted by gasoline, convert the gallons of gasoline to kg (the density of gasoline is 0.7kg/l), and multiply by a factor of 3 (This factor comes from the chemical reaction equation for the burning of gasoline.):CO2 [kg] = x gals gasoline ⋅ 3.885l ⋅ 0.7kg ⋅3 1 gal l

    Electric Power Consumption:

  • Find your monthly electricity bill. You are billed for the kWhe (kilowatt-hourselectric) of electric energy you used during the month in question.
  • Figure out what the sources of your electricity are. (E.g., below is the “PowerContent Label” that SoCal Edison must provide to their customers by California Law. Or, you can use the information from the California Energy Commission provided in the slides from the lectures.)
  • For your carbon footprint, only the fraction of electricity generated by fossil fuels (natural gas, coal, or petroleum/oil) is relevant.
  • Use table 10.3 (page 343) of your textbook, to calculate the “grams of carbon equivalent per kWhe “ emitted by the power plant for your use of electricity. (This is the right hand column of the table.) You have to multiply this number by a factor of 44/12, to obtain the mass of CO2 emitted in grams. (See example problem in your textbook.) To convert the grams to kg, divide by 1,000.Natural Gas Consumption:
  • Find your monthly natural gas bill. You are billed for the “therms” of natural gasyou have used. 1 therm = 100,000 Btu. Using the table in the front of your textbook, you can find that 100,000 Btu corresponds approximately to 100 cf of natural gas.
  • In terms of CO2 emissions, 1,000 cf of natural gas produce 115 lbs of CO2. (For more information, see the website: ). To convert to kg, remember that 2.2 lbs correspond to 1 kg.

A Critical Analysis of John Adams’ “City Noir (2009)

The symphonic work titled “City Noir (2009)” by world’s famous composer John Adams is primarily inspired by Kevin Starr’s, a historian, work on metropolitan California’s rich social and cultural history between 40s and 50s. [1] The work characterized as “jazz-inflected symphonic music” like what Adams wants to achieve for the entire piece. Another important personality that contributed to the success of the composition was Darius Milhaud, a French composer, who served as the originator of the popular symphonic performance.

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As quoted by prufrocksdilemma site, “City Noir didn’t sound like any o the works by John Adams I’d come to know and embrace. But I was curious, not to mention encouraged by a very reliable source to keep listening, so I did. While City Noir remained a bit of a foreign object – so unlike The Dharma at Big Sur, which I took to at once – there was something about it that “had legs”, and I wanted to know more. I was particularly curious about the choice of concert programming. The line-up was Respighi’s Fontane di Roma, to which I’d only recently introduced, the Ravel, and City Noir. What was the concept here? What was the “through line” that led from Respighi to Ravel to, of all things, City Noir?”

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  1. Just Walking Around in John Adams City Noir (2016, November 16). Retrieved November 16 2016 from



Performance Elements

Initial post -Please choose ONE of the following options:

    1. Performance Elements: Drama is different in many ways from other literary forms because it has major components that cannot be clearly experienced when it is read, but which instead can only be experienced when one watches a play performed. For this forum’s main post, compare Reed’s The C Above the C Above High C and Wilde’s The Importance of Being Earnest. Is one of the two plays more reliant on performance elements than the other? How does this affect your experience of the play as a written text? If you were able to watch the YouTube video of The Importance of Being Earnest, you are welcome to discuss that as well. Give specific examples from each play to support your response, and be sure explain those examples.


    1. Class and Social Mobility: The Importance of Being Earnest is set in a period of English history where social class is important. What issues about class does Wilde raise in the play, and what do you think he is trying to say about those issues? Give specific examples from the play to support your response, and be sure explain those examples.


  1. Out of Time: The C Above the C Above High C is a play that is set in the 1950s, but was written in the 1990s. Would the play come across differently if it had been written in the 1950s as well? Choose one character or scene in the play that sticks out to you, and explain how you think that character or scene would have been similar or different it it had been written in the time in which the play is set. Give specific examples from the play to support your response, and be sure explain those examples.
Please divide your posts into paragraphs for easier reading, and make sure to reference, paraphrase, or quote specific passages from the text to support and illustrate what you say
please do this in MLA with 200-300 words