Meeting Demand for Apple iPhones in the Global Mobile Market

Introduction Apple Inc. is a technological company dealing in a variety of products such as mobile phones, accessories, computers and laptops, music ,stores, and softwares. It has been in the technological industry for quite some time, led by its then legendary CEO, Steve Jobs. His demise, as expected, resulted to a change in guard at the helm, with Tim Cook taking the mantle. The initial speculation and uncertainty that encompassed Jobs’ demise has been well dealt with, by the able leadership of Cook (Lashinsky, 2011). The mobile phone market is very large consisting of a few large players which include Apple, Samsung, Huawei, Xiaomi and Lenovo. In this report we are looking at how Apple met its consumer demand for the IPhone 6. At the end of the fourth quarter of 2014, Apple had a market share of 19.7% of the world Smartphone market (IDC, 2014). Apple mobile phone includes Read More …

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