Define the functions of marketing in your own words. Using an example. Explain how they can be shifted and shared. 16. Give an exmaple of some of the benefits and costs that might contribute to the customer value of each of the following products: (a) a wristwatch, (b) a weight-loss diet supplement, (c) a cruise on a luxury liner, and (d) a checking account from a bank. ------------------- 14. Explain how new opportunities may be seen by defining a firm's markets more precisely. Illustrate for a situation where you feel there is an opportunity--namely, an unsatisfied market segement--even if it is not very large.