In the fast food industry one of the most commonly used and proven methods of advertising methods are menu printed and distribution. It’s no secret that having menus professionally designed and printed, with the right distribution method can really lead to an increase in business. Sometimes the effects can be seen almost instantly, with many business owners enjoying a sudden increase in customers.
It is always a good idea to plan your menu before hand, in order to avoid simply throwing together a publication which will look confusing and not have any of the desired effects. You should consider what you want to convey to the public about your establishment. As well as this, be careful what fonts are used, as you want it to fit in with the colour scheme and layout for example.
The next item on your menu that you need to strongly consider is the photos and images that you use. The main factor when choosing the images would be the quality of the photographs. These need to be high resolution to showcase your images in a positive sense. You must avoid inserting low quality images and at all costs avoid using clipart!
In the majority of cases, people will look to order food on the back of receiving a menu within the near future if they like the food you are serving. As well as this, people will often place an order if they weren’t aware of a business, or believe it to be new. With this in mind, it’s not uncommon for owners of takeaways to have menus produced in a different style every so often to give the impression that they are new, or under new ownership.