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Hamburgers come to Africa

Read the article “Hamburgers Come to Africa” which I have attached. Answer the following questions in 3-4 paragraphs.

A) What were the main factors behind these companies’ strategic decisions to enter Africa?

B) In your opinion, were these factors strong enough to justify the decisions?

C) What factors do you think these companies may have ignored or not given enough weight to when defining their new strategies?

D) Do you predict these new strategies will be successful/unsuccessful? Why?


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