Discuss the following:


  • Identify the small business and the type of product that will be introduced internationally.
  • Choose a country you will first introduce the product.
  • Would you need to hire a staff for this global expansion? Explain why and who.
  • Identify and explain your competitors.
  • Identify and explain your customers.
  • Explain how the company will manage trade.
  • What theories would you consider if any?
  • What exchange rates do you need to consider?
  • What cultural differences do you need to consider?
  • What marketing tactics will you implement to promote the product?
  • What potential ethical issues do you believe you will encounter? How do you plan to handle these issues?

Writing requirements:

  • The paper must be 1250-1400 words in length.
  • The paper is consistent with APA formatting guidelines and meets course-level requirements.
  • Intellectual property is recognized with in-text citations and a reference page.

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