Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments).
Cite all outside sources according to APA formatting guidelines.
- Complete the following chart in 90- to 175- words:
Why was this brand selected?
- Identify the four components of brand position:
- Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.
- Evaluate brand equity in 90- to 175- words.
- Identify current challenges and opportunities for the brand:
- Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.
- Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words.