Loyal Customer Worksheet

Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments).

Cite all outside sources according to APA formatting guidelines.

 

  1. Complete the following chart in 90- to 175- words:

 

 

Brand

 
 

 

 

Why was this brand selected?

 

 

 

 

 

 

 

  1. Identify the four components of brand position:

 

1  
2  
3  
4  

 

 

  1. Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.

 

 

 

 

 

  1. Evaluate brand equity in 90- to 175- words.

 

 

 

 

  1. Identify current challenges and opportunities for the brand:

 

Challenges Opportunities
   
   
   
   

 

  1. Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.

 

 

 

  1. Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words.

 

Product Brand
   
   
   
   
   
   

 

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