If you have decided to try your hand at setting up at craft shows, festivals, or flea markets, then you’ll need to have the right craft show display to make your wares stand apart from the rest. This is especially important if you are selling something like jewelry or any other staple craft show item. Having a great craft show display can make a big difference between having someone walk right by you or stop for a look and hopefully a sale. Here are some great ways to create an eye-catching craft show display.
Craft Show Display Basics
When you first get started you will have to purchase the right equipment and this can be a bit of an investment, but if you think you will continue doing shows then you’ll need the following:
o Canopy or tent – The proper canopy or tent will protect your goods from rain and sun. Delicate crafts made from fabric, paper or handmade clothing can become damaged from just a few hours of direct sunlight.
o Tables – Most craft show displays require at least table or two for their set up. Buy the lightest, easiest thing to carry around. You can find many aluminum models that fold up with ease and can be tucked away in almost any vehicle. Don’t forget a small chair for yourself.
o Weights – Make sure you carry weights, large water bottles that can be filled, or small sand bags. You will need to tether these to your tables or tent with bungee cords in case of a windy day.
o Display cases – No matter what you are selling you can find the right craft show display case for your items. Look at retails suppliers or ask other vendors. A thrift store can give you some great items on the cheap.
o Quality fabric – Cover your tables in bright fabric. Take your time to come up with a great color scheme for your craft show display. Work your tent color, table covers, and products into a harmonious craft show display.
Beyond The Basics
Once you have the basic equipment that you’ll need for your craft show display then you’ll need a few creative ideas to get people into your booth.
o The set up – Make sure that your tables are positioned in a way that is easy for customers to see. Keep your tables near the front of the tent so people can walk by casually. Don’t expect people to walk to the back of your booth, it may seem obvious, but people want to keep going unless something really interests them.
o Height – Try hanging things from the tent to catch people’s eye from afar. This can work for a lot of items. If you can’t do that, make sure you vary the height on your tables. Use small shelves, boxes, or other display items to give the tables a richer feel.
o Mirrors – Always bring a mirror for people to look at things they may want to try on.
o Signage – Have a banner or business cards on display is a great idea. Even if someone doesn’t want something today, they can come back and find you or email you.
o Pricing – For many people seeing clear price tags on items is very helpful. Lots of shoppers don’t feel comfortable engaging in chitchat over every item in the booth. If you are getting really busy, this will save you lots of time from answering questions.
Hints To Keep You Ahead
If you are a newcomer to the festival scene then you may not yet realize what an ally other vendors can be for you. Although they may seem like the competition and in some cases they are, they can also help give you invaluable advice. Remember to always respect your boundaries with your craft show display. Most arguments between vendors center around just an inch or two! When space is at a premium people can become very territorial, just remember to take care with your craft show display and stay on your neighbor’s good side. He’ll be the guy you entrust with your craft show display when it’s time for a bathroom break. Follow these tips to have a great craft show display no matter whether you’re a newbie or a festival regular!