marketing buyer behavior

Assessment Information

 

This assignment is designed to assess the following learning outcomes:

 

Students must be able to:

 

Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours.

Understand the psychological underpinnings of consumer behavior

Produce a critical analysis of a contemporary issue in consumer behavior

 

This assignment is an individual assignment.

 

Coursework Questions:

 

The coursework comprises of a 2250-word individual essay on the below topic:

Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption.