marketing buyer behavior

Assessment Information


This assignment is designed to assess the following learning outcomes:


Students must be able to:


Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours.

Understand the psychological underpinnings of consumer behavior

Produce a critical analysis of a contemporary issue in consumer behavior


This assignment is an individual assignment.


Coursework Questions:


The coursework comprises of a 2250-word individual essay on the below topic:

Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption.