INTERNATIONAL HUMAN RESOURCE MANAGEMENT AGAINST THE BACKDROP OF “SHADOW EFFECT” AND MULTICULTURALISM

Introduction and Background Academic literature not only from management sciences but also from other social sciences is arguing for a fundamental change and transformation of societies, institutions and organizations worldwide. Sometimes referred to as globalization or post-modernity, this phenomenon implies changes in technology, global economy, transference of skills and labour across nations and global interdependence and connectedness and transcendence of national boundaries in business. As pointed out by Rijamampianina (1996) these global transformations and occurrences imply many practical challenges for the International Human Resource Management (IHRM), for example the phenomena of global assignment and global movement. Now the Western business organisation has more multicultural work force with more diversified talent and a challenge for the human resource manager consists in how to transform this diverse talent in a functional competitive advantage for the organisation in the long run according to James& Snell(1994) The challenge of managing a multicultural workforce against Read More …

Meeting Demand for Apple iPhones in the Global Mobile Market

Introduction Apple Inc. is a technological company dealing in a variety of products such as mobile phones, accessories, computers and laptops, music ,stores, and softwares. It has been in the technological industry for quite some time, led by its then legendary CEO, Steve Jobs. His demise, as expected, resulted to a change in guard at the helm, with Tim Cook taking the mantle. The initial speculation and uncertainty that encompassed Jobs’ demise has been well dealt with, by the able leadership of Cook (Lashinsky, 2011). The mobile phone market is very large consisting of a few large players which include Apple, Samsung, Huawei, Xiaomi and Lenovo. In this report we are looking at how Apple met its consumer demand for the IPhone 6. At the end of the fourth quarter of 2014, Apple had a market share of 19.7% of the world Smartphone market (IDC, 2014). Apple mobile phone includes Read More …

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