This paper looks at Rolls-Royce, a leading UK based company providing integrated power solutions for companies in the field of defense and civil aerospace, marine and energy markets.
It assesses the business environment in which Rolls-Royce is working with the help of the PESTEL analysis, in addition, assessing the balance of power of the company using Porter’s Five Forces Model. A SWOT analysis is made to highlight the strengths of the company along with its weaknesses and to address the available opportunities and threats that the company may encounter during its operations. Finally, a Value chain analysis is carried out to figure out how Rolls Royce can create maximum value for its customers.
Rolls-Royce, Rolls Royce, SWOT; PESTEL; Porter’s Five Forces, Value Chain Analysis
PESTEL, Porter’s 5 Forces, SWOT and Value Chain Analysis
Rolls-Royce Holding PLC is a global provider of integrated power systems and services to the civil aerospace, defense aerospace, marine and energy markets. The company is headquartered in London, UK. Rolls-Royce plc is incorporated as a public company and is registered in England under the UK Companies Act 1985(Rolls-Royce, 2013).
Rolls-Royce grew from the electrical and mechanical business established by Henry Royce in 1884. Royce built his first motor car in 1904 and in May of that year met Charles Rolls, whose company sold quality cars in London. An agreement was reached that Royce Limited would manufacture a range of cars to be exclusively sold by CS Rolls &Co and they were to bear the name Rolls-Royce. (Rolls-Royce, 2013) Since then Rolls-Royce has diversified into different fields of manufacturing and hi tech markets and has become a brand in engineering throughout the world.
The Group operates in four long-term global markets: Civil and Defense aerospace; Marine; and Energy. (Superbrands, 2013)
The group has a broad customer base including morethan 500 airlines, 160 armed forces, 4,000 marine customers and energy customers in120 countries(Superbrands, 2013).According to Rolls-Royces 2012 annual report, it had revenues of more than £12 billion, almost half of which comes from Services. The group’s order book in 2012 stood at £60.1 billion. The company employs more than 40,000 people and has facilities in more than 50 countries (Superbrands, 2013) .
PESTEL analysis (also known as PEST) is an effective tool used in situation analysis to identify the key external (macro environment level) forces that might affect an organization (Jurevicius, n.d.). These forces can create both opportunities and threats for an organization hence it is very important to study each aspect in detail. Below is a comprehensive PESTEL analysis carried out for Rolls-Royce Holding Plc.
Political analysis for Rolls-Royce ……
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