Price and Channel Strategy

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.

 

Please, title each section of your paper with each main topic the assignments (copy and paste).  Make sure all topics are addressed in your paper – please, do not create additional sections or section sub-titles that are not included in the assignment.  

Assignment Steps

 

Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address items #1 and #2 below and at least one additional Pricing elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

 

  • Price and Place/Distribution:
  1. Distribution Strategies
  2. Channels, Mass, Selective, Exclusive
  3. Positioning within channels
  4. Dynamic/Static Pricing Strategies
  5. Channel tactics (Pricing)
  6. Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.