Psych231 Body Image

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The Reynolds Company introduced the pink cigarette advert in the year 2007 targeting the teenage female smokers. The advert features an appealing pink color which embroiders its logo. Though the company stated that it wanted to capture the women smokers, the advert evidently attract teenage girls more. This can be illustrated by use of the pink color which is a color that most girls identify with especially during adolescence. The company uses a hot pink Fuschia and a minty green teal and flowers which surrounds its package when in magazine. The advert of the brand camel no 9 and a slogan which states, light and luscious. The advert is run in popular magazines such as cosmopolitan, Flaunt, Glamour and Vogue. Going by the look of the advert way of presentation, the targeted audience is the young girls during their adolescence. Taking into the account that their favorite color is pink, they make the main audience to the advert.

The message sent by this advert is offensive to many. It seems to imply that smoking is also a part of a girl, making it not only acceptable to the whole society but also fashionable. This advert has different interpretations by different genders. The male counter part would feel the advert to be feminine. This is due to the color of pink which is associated with ladies, as well as flowers. Male have the tendency to like things which makes them look tough. This be taken by the male adolescents to mean that they should go for tougher drugs since girls are already smoking. To the girls who regularly get cautioned by the adults against use of drugs, this advert may mean that the girls must be deviant in order to appear cool amongst their peers.

This advert is dangerous as it encourages tobacco use among the teenage girls. Though not meant for them, using the colors that attract the teenage girls could lead to abuse. The advert can have an effect on the body image of the teenage girls. Adverse health effects associated with tobacco such as cancer, discoloring of teeth may lead to a bad image.

Young girls who are in adolescence are highly selective in their manner of dressing. The pink color is the most favorite for the adolescent girls. By using this color, Reynolds Company was able to get attention of the teenage girls. The advert looks at the psychological needs of the young generation who are in adolescence. The adolescent have a need to be popular as well as a positive body image to boost their esteem. On top of using this color, the advert in the magazine consists of flowers which are depicted to surround the pack. The name of the brand is also another feature that makes this advert more appealing to adolescence, the name Camel 9 helps in raising teenage girls fragrances like the channel no 19. There is also a romance song called love portion no 9. These have been incorporated in the ad to make it more acceptable by the girls and as a result, it rules them into becoming habitual smokers.

The marketer used the advert content and imagery so as to appeal to the young adolescents. The imagery used had to capture the group by using what they identify with. Taking the hot pink fuchsia and the flowers as well as the minty green teal, it is evident that the marketers knew what would appeal to the intended clients. The color and the imagery were used to make the advert increase the sales.

Part 2

Carlson Jones, D. (2004). Body Image Among Adolescent Girls and Boys: A Longitudinal Study. Developmental psychology, 40(5), 823-835.

The journal is an indispensable resource in giving information on how body image awareness among the teenage that are in adolescence is necessary to avoid suicide. Adolescent can commit suicide due to negative body image hence need for the parents to have required knowledge as given in this paper. The journal consists of data collected from teenagers in public high schools. It involves an in-depth research on several measures, which included the past suicide behavior and their body image. It looks into the body image effects which are seldom analyzed in both male and female.

Newton, M. (1995). Adolescence: Guiding Youth through the Perilous Ordeal. First Edition. (Vol. 1). Scranton: W.W. Norton, c/o National Book Company.

The journal specifically deals with how to handle adolescents during this delicate period of their life. The journal includes extensive notes after each chapter. The research is designed for use as resource in family therapy. The book outlines the most recent knowledge in adolescent as they develop. It explains the problems that the adolescence faces as they grow as well as their self awareness. The book takes the user through the developmental tasks in areas such as the personal identity as well as vocational choice.

McCabea, T. E. (2006). Adolescent Body Image and Psychosocial Functioning. The Journal of Social Psychology, 146 (1), 15-30.

The journal would act as an important tool for parent with teenagers. The research done gives a lot of information on how psychological functioning is related to the body image. The journal contains a research done on 245 boys and 173 girls who were in grade 8 and 9. From the sample, the outcome of this research is presented which indicates more on effects of body image in adolescence.

Sheila Parker1, M. N. (2008). Body image and weight concerns among African American and White Adolescents Females: Differences that makes a difference. Society of applied Anthropology, 54 (2), 103-114.

This is an essential journal for a parent as it helps parent in guiding the adolescent when it comes to their habits in general. The research examines the body image as well as how the African American and white females behave. The data captured is from different areas. It looks into the cultural factor which may lead to behavior change.

Regina. (1996). Acculturation, Body Image Self-Esteem and Eating-Disorder.Psychology of Women Quarterly, 419-435.

The journal article is an indispensable guide as it can be used in understanding the effect of body image on self esteem. Parents reading this book have the opportunity to know more on self-esteem among adolescents. The article looks at a sample of Mexican adolescent women and interviews them on the self esteem.

Daniel Clay, V. L. (2005). Journal of Research on Adolescence. Body Image and Self-Esteem Among Adolescent Girls: Testing the Influence of Sociocultural Factors,15 (4), 451-477.

It provides extreme crucial resource for parents in understanding adolescence behavior of their teenager. It involves research on the group of adolescents and looks on their views on the body image.

Staff, B. C. (2005, April 5). Pink cigarette ads target teenage girls. Retrieved March 27,2013, from Boston Children’s Hospital.

This ad tends to misuses the good relationship between the young gals and the pink color which tends to make gals look trendy and cute. It thus misleads young girls to thinking that smoking this brand of cigarette is a good-girlish thing to do by creating a falsified picture of how young girls should be. This advert has a packet of cigarettes with a pink outline which creates a extremely attractive packaging. This product of Camel cigarettes conveys a clear message: cigarette smoking is part of what it means to be fashionable girl. This ad targets the psychological needs of adolescents for positive self-image, peer acceptance and popularity (staff, 2005, pp. 1-5).

Clay, D. (2005, Nov 30). Body Image and Self-Esteem Among Adolescent Girls: Testing the Influence of Socioculturally Factors. Reasearch on Adolescence, 451-477.

In this journal, Daniel Clay explores how girls’ self-esteem in Western cultures has declined substantially in their middle adolescence. this playa great role in the way the young girls are going to view themselves. Body images usually develop in the context of socio-cultural factors. These include unrealistic images of female beauty or super natural deeds of young men in the ads. He goes ahead to define self-esteem as “positive or negative attitude towards the self” (Clay, 2005, pp. 451-477).

Edwards, L. M. (2008, February). Coping With Discrimination Among Mexican Descent Adolescents. Hispanic Journal of Behavioral Sciences, 24-39.

Among the greatest issue which pushes adolescents into fraudulent company is fear of being discriminated by their age mates. As a result, they end up doing what others deem right for them. In this journal, engagement and disengagement coping strategies are widely associated with stress which comes as a result of discrimination. Self esteem is predicted by the interactions of primary control engagement coping in such a way that at higher levels of discrimination stress, young people who engaged in more primary control coping reported a higher self-esteem (Edwards, 2008, pp. 24-39)

Wood, K. C. (1994). Body image dissatisfaction in preadolescent children, 1-5.

In her study, Katherine C. Wood explored children’s dissatisfaction of their own body image. Participants were 109 and 95 male and female respectively (Wood, 1994, pp. 1-5). The results were discussed considering the development and implications of dissatisfaction in children

Cohane, G. H. (2001, March 28). Eating Disorder. Body image in boys., 29(4), 373–379.

The main aim of this journal is to review the findings of the emerging issues regarding image in boys. It was conducted using manual search techniques and computers as well and located 17 studies that had previously assessed boys’ body image altitudes. In conclusion, the journal highlights that dissatisfaction in boys’ body image is associated with stress.

Jones, C. (2004, May). Body Image Among Adolescent Girls and Boys. Developmental Psychology, 40(5), 823-835.

In this journal, the causes of body dissatisfactions are clearly highlighted. These help in identification of the young male and female and, as a result help to curb the negative image from developing.

Parason,M. (2004). Body image dissatisfaction among males across the lifespan. Psychosomatic Research, 56(6), 675-685.

The greater portion of the research has focused on the dissatisfaction among the female adolescents. This journal provides evaluation and a review of studies. The review is in three sections: children body dissatisfaction, adolescent body dissatisfaction and adults’ body dissatisfaction.

Presnell, K. (2004, Dec). Risk factors for body dissatisfaction in adolescent boys and girls. International Journal of Eating Disorders, 389–401.

A part of this journal expounds on the risks that comes along with body image dissatisfaction in the adolescents. This is very helpful in letting the young boys and girls understand the consequences that awaits any of them who indulge in such behaviors as smoking. To the parents, it clearly brings out the relationship between body dissatisfaction and depression among the adolescents.

Tiggemann M, P. A. (1996). Role of Television in Adolescent women’s Dissatisfaction and Drive for Thinness. Eating Disorder , 199-203.

In this study, the role of television in making the young girls believe that only slim bodies are acceptable is clearly brought out. This ends up causing a negative body image to adolescent with relatively greater weights that what is considered slim.

References

Carlson Jones, D. (2004). Body Image Among Adolescent Girls and Boys: A Longitudinal Study. Developmental psychology, 40(5), 823-835.

Clay, D. (2005, Nov 30). Body Image and Self-Esteem Among Adolescent Girls: Testing the Influence of Sociocultural Factors. Reasearch on Adolescence , 451-477.

Cohane, G. H. (2001, March 28). Eating Disorder. Body image in boys., 29(4), 373–379.

Daniel Clay, V. L. (2005). Journal of Research on Adolesence. Body Image and Self-Esteem Among Adolescent Girls: Testing the Influence of Sociocultural Factors, 15 (4), 451-477.

Edwards, L. M. (2008, February). Coping With Discrimination Among Mexican Descent Adolescents. Hispanic Journal of Behavioral Sciences , 24-39.

Jones, C. (2004, May). Body Image Among Adolescent Girls and Boys. Developmental Psychology, 40(5), 823-835.

Linda Smolak, M. P. (2001). The use of the sociocultural attitudes towards appearance questionnaire with middle school boys and girls. International Journal of Eating Disorders, 29 (2), 216-223.

McCabea, T. E. (2006). Adolescent Body Image and Psychosocial Functioning. The Journal of Social Psychology, 146 (1), 15-30.

Newton, M. (1995). Adolescence: Guiding Youth through the Perilous Ordeal. First Edition. (Vol. 1). Scranton: W.W. Norton, c/o National Book Company.

Parason, M. (2004). Body image dissatisfaction among males across the lifespan. Psychosomatic Research, 56(6), 675-685.

Presnell, K. (2004, Dec). Risk factors for body dissatisfaction in adolescent boys and girls. International Journal of Eating Disorders, 389–401.

Reed, B.-F. B. (1999). Associations between Body Weight, Psychiatric Disorders and Body Image in Female Adolescents. psychotherapy and psychomatics , 325-332.

Regina. (1996). Acculturation, Body Image,Self-Esteem and Eating-Disorder. Psychology of Women Quarterly , 419-435.

Sheila Parker1, M. N. (2008). Body image and weight corncerns among African American and White Adolesents Females: Differences that makes a diffence. Socity of applied Anthropology, 54 (2), 103-114.

staff, B. C. (2005, April 5). Pink cigarette ads target teenage girls. Retrieved March 27, 2013, from Boston Children’s Hospital.

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