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Social Marketing and Healthcare

Review the following Web site:

Centers for Disease Control and Prevention. (2012). Gateway to health communication & social marketing practice. Retrieved from

Create an 18–20-slide PowerPoint presentation with a separate title and reference slide. Include the following:

Justify why social marketing is needed in today’s society to promote health initiatives.
List the numerous communication channels that are used in developing a health campaign.
Describe the process used to identify the population segment that can benefit from a specific health behavior.
Explain how you will evaluate the effectiveness of your communications campaign.
Provide a specific example of how social marketing was used in a health campaign.
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In addition, include a minimum of five scholarly references in your support of your statements. Be sure to support your statements with appropriate examples.

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