Selected Company: Singpost (Singapore postal service)
Introduction (100 words)
-Description of the company and the nature of its business and other relevant facts
Company Background (100 words)
-What the Strategic management of the company?
Country Background (100 words)
-Why is Singapore a good place for postal services?
PESTEL Analysis (500 words) – Please include a PESTEL Diagram
Clear explanations of PESTEL and the relationships between the elements of PESTEL
Porter’s Five Forces Analysis(500 words)
Analysis of chosen company was well-related to Porter’s 5 forces and supported with relevant evidence.
Four Strategic Recommandations (600 words)
Recommendation is well considered and takes in account the analysis of the company & are management related
Conclusion (100 words)
Insightful and relates well to the analysis of the company
2000 words (+/-10%)
15 Acadamic References
APA, in-text citations
Arial 12, 1.5 Spacing