Survey Techniques

Assignment 1: Discussion


By sunday, September 25, 2016, go to the Discussion Area and post responses to the discussion question below. All discussion responses should be posted to the appropriate Discussion Area. Be sure to use vocabulary that is relevant to the topic.

Discussion Topic

Suppose you were conducting a survey on the benefits of vegetarianism. Will your survey be structured or unstructured? Outline your strategies for conducting the interview (e.g., Where? Who? How will you avoid bias?) in one or two paragraphs.

  • Structured interviews are conducted with a predetermined list of questions.
  • Unstructured interviews usually use conversational style with a list of key themes.

Next, compare and contrast between an open-ended question and a leading question. Illustrate your discussion with examples. How can you develop positive phrasing? Give two examples.

All written assignments and responses should follow APA rules for attributing


Assignment 2: Course Project


post by Monday,september 26,2016


This assignment focuses on a draft of your supportive rationale and the outline for the questionnaire you plan to use to conduct the interviews.

Your assignment should include the following:

1. Project Title

The title should be consistent with your survey purpose. If only a small number of variables are being studied in your survey, the title should name the variables. If many variables are studied, only the types of variables should be named. If the type of population being studied is important, this should also be mentioned in the title.

2. Introduction

You should introduce your problem area and gradually shift the focus to the specific research hypotheses or questions. The significance of a topic should be explicitly stated in your introduction.

3. Supportive Rationale

The first draft of your supportive rationale should be presented in the form of an outline, and should emphasize findings from previous research. The supportive rationale should be brief, no more than one to two pages. Be sure to point out gaps in prior research that justify the need for conducting your study. You may also attempt to replicate a study that has been previously conducted. Peripheral research may be cited when literature with a direct bearing on the research topic does not exist.

4. Research Questions and Hypotheses

Following your supportive rationale, you should identify the specific purpose of your questionnaire. The research questions and hypotheses you previously developed should be flushed out here.

5. Survey Outline

Be sure to include a brief overview of the major areas/dimensions on the survey you are addressing; that is, the focus or foci of the survey, e.g., intentions, attitudes toward, etc. Each topic area should have its own sub-heading.

This section should include a description of how you will investigate each research question and hypothesis. What topic areas or question types will you ask to answer your questions?

You must include a brief discussion of the importance of each topic area with a reference to at least one research article or book that justifies each focus or dimension.

Also, think about the types of questions you will use in your survey to address these topics:

  • How will you introduce each research topic?
  • Will you use open-ended or closed-ended questions?
  • Identify the use of time periods that are related to the importance of a question.
  • How will you bridge between topic areas?


Your assignment should be in Microsoft Word 2000 or higher. Your paper should be double-spaced and in 12 pt. fo

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