Watch the “What Prevents Change in Business?” video available on the student website.

 

 

 

In the video, the narrator states, “But a communication program, which should be clear and consistent, should also be addressing those aspects of the staff relationship that you need to have to make organizational change work for you and for your stakeholders.”

 

 

 

Prepare a 3- to 4-page journal article on how to use learning theories (behaviorism, social cognitive, information processing and constructivism) to improve their effectiveness as communicators of organizational change process. Consider your target audience to be change agents.

 

 

 

Address the following in your journal article:

 

 

 

Discuss how to use learning theories (behaviorism, social cognitive, information processing and Constructivism) as change agents.

 

Address aspects of employee resistance.

 

Discuss characteristics of external resistance.