a computer game

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a computer game

The portfolio should be divided into three parts: PART A: PRODUCT In part A of your portfolio, you need to launch a new (fictional) product in one of the following markets: • Fashion (e.g. a new clothing label) • Computer (e.g. a computer game) • Catering (e.g. a restaurant) • Telecommunications (e.g. a mobile phone) • Automobile (e.g. a new car brand) • Health and Beauty (e.g. a new brand of fragrance) Specifically, in Part A of your portfolio you are expected to introduce your product and justify your decision to launch it. As an example, justification may come from a gap you identified in the market (through market reports) and/or any additional environmental changes that may support future demand of your suggested product. For instance, a trend towards environmentally friendly products may be used for justifying the launch of an environmentally friendly car. In Part A of your portfolio, you are also expected to specify and describe your target market. Part A of the portfolio should not exceed 350 words (please note that any words included in tables and/or figures do not contribute towards the word count). It should be written using font 12 Arial, 1.5 spaced. Any pictures and/or diagrammatic representation of your ideas is highly recommended. PART B: PROMOTION In part B of your portfolio, you are also expected to develop and justify a promotional campaign for your product. Particularly, you are expected to list the media you will be using to promote your product and justify their selection. For example, justification may come from the suitability of media to reach your target audience. Part B of the portfolio should not exceed 350 words (please note that any words included in tables and/or figures do not contribute towards the word count). It should be written using font 12 Arial, 1,5 spaced. Any pictures and/or diagrammatic representation of your ideas are highly recommended. PART C: PRICING AND DISTRIBUTION In part C of your portfolio, you need to select and justify the pricing and distribution strategy for your product. In particular, as far as the pricing part of the Portfolio is concerned, you may begin by reviewing the selling prices of competing products – a table summarising these prices is recommended. Then, you need to select your pricing strategy and justify it. Similarly, as far as the distribution part of the Portfolio is concerned, you may begin by reviewing the channels of distribution used by competing products – a diagrammatic representation of them is recommended. Then, you are expected to detail and justify the distribution strategy for your fictional product. Part C of the portfolio should not exceed 350 words (please note that any words included in tables and/or figures do not contribute towards the word count).

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