Choose one group from the VALS Framework (“Advertising” chapter–p. 392) that you want to target.

Create a new communication device (or a feature, peripheral, or app) for one media company that targets this group.
Companies such as:
Samsung: (Links to an external site.) (Links to an external site.)
Apple: (Links to an external site.)
Google: (Links to an external site.)

1) Describe your product in detail
2) Create a name for your product and slogan for your advertisements.
3) Which VALS group are you targeting and why? What demographics/psychographics would your advertising campaign try to reach?
4) How much would the product cost for consumers? Why? (remember your target audience)

?Health Care Spending, Quality, and Outcomes

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