Assessment 2: wiki or blog

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Assessment 2: wiki or blogtimetable 11
2 | ISY00244 Information and Communication Technology for Tourism (Session 1, 2016)
About this unit
Introduces students to information communication technology (ICT) systems used in
tourism. Provides an understanding of the values and uses of computer-based information
systems for business operations, management decision making and strategic success of the
organisation. Emphasis is on workplace-based assessment. The unit allows and encourages
students to enhance their computer literacy.
Content
Lecture/workshop topic:
1. Tourism ICT in the present context
2. Understanding the search engines and the web, and the social effects of ICT
3. Understanding the past and predicting the future
4. Web design
5. ICT, travel and e-Tourism
6. Human resource implications in the service sector
7. Hotel technology and ICT
8. ICTs, e-Tourism and e-Commerce
9. ICT strategic plans: The management perspective
10. ICTs and (strategic) knowledge management
11. Information technology + tourism/hospitality/events: Ethical issues
12. Current issues in ICT
Graduate attributes and unit learning outcomes
As a graduate of Southern Cross University, you will have developed skills, values and attitudes
that are essential for gaining employment and advancing lifelong learning. The University
refers to these as graduate attributes (http://policies.scu.edu.au/view.current.php?id=00091#s3)
and identifies them as follows:
GA1 Intellectual rigour, GA2 Creativity, GA3 Ethical practice, GA4 Knowledge of a discipline,
GA5 Lifelong learning, GA6 Communication and social skills, GA7 Cultural competence.
This unit will assist students to develop the following graduate attributes (shown below as they
relate to this unit’s learning outcomes):
Learning outcomes for this unit GA1 GA2 GA3 GA4 GA5 GA6 GA7
On completion of this unit, students should be able to:
1. identify and design quality global web
presence for tourism, hotel and events
organisations
? ? ?
2. appraise the changing nature of
technology within tourism, hotel and
events through identifying emerging
trends and analysing the research
literature
? ?
About this unit | 3
Learning outcomes for this unit GA1 GA2 GA3 GA4 GA5 GA6 GA7
3. analyse the role of information and
communications technology (ICT) in
managing the information needs of the
tourism, hotel and events sector
? ?
4. critically appraise ICT strategic
management plans for the tourism, hotel
and events sector
? ? ?
4 | ISY00244 Information and Communication Technology for Tourism (Session 1, 2016)
Learning resources
The referencing style used below is Harvard. PLEASE NOTE that you may need to use a
different style for this unit. Refer to Referencing guides (http://scu.edu.au/library/index.php/
14) for information about the referencing style you should use.
Prescribed texts and materials
There are compulsory readings and a Study Guide for this unit. See MySCU
(http://learn.scu.edu.au) for details.
Optional texts and materials
Optional texts
Comprehensive coverage of eTourism from a strategic perspective: Buhalis, D 2003, eTourism
Information Technology for Strategic Tourism Management, Pearson (Financial Times/Prentice
Hall), London, UK. ISBN: 0582357403.
Optional online resources
Learning site:
This unit has its own blog site, which contains very important information, tips and resources.
Explore the site thoroughly:
http://isy00244.blogspot.com.au/ or click here (http://isy00244.blogspot.com.au/).
Extra resources:
To my mind, the world’s foremost academic in the area of information technology in tourism
and hospitality is without doubt Professor Dimitrios Buhalis.
Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with
specialisation in Information Communication Technology applications in the Tourism, Travel,
Hospitality and Leisure industries. He is currently Director of the eTourism Lab
(http://www.bournemouth.ac.uk/etourismlab) and Deputy Director of the International
Centre for Tourism and Hospitality Research (http://www.bournemouth.ac.uk/icthr/), at
Bournemouth University (http://www.bournemouth.ac.uk/) in England. Dimitrios is also the
President of the International Federation for Information Technologies in Travel and Tourism
(IFITT (http://www.ifitt.org/)
He is very open about sharing his research and publications so feel free to browse his site
(http://www.buhalis.com/): http://www.buhalis.com/.
Learning resources | 5
Studying this unit
The first step in managing your study for this unit is to familiarise yourself with this document
and the MySCU (http://learn.scu.edu.au) Learning Site. You should refer frequently to the
MySCU Learning Site for announcements and updates.
Teaching and learning arrangements
Estimated workload
Scheduled hours Personal study Total
36 94 130
Your scheduled study hours are allocated as follows:
Gold Coast
Teaching method Duration Frequency
Workshop on-site 3 hours 12 weeks
Distance Education
Teaching method Duration Frequency
Structured online learning 3 hours 12 weeks
6 | ISY00244 Information and Communication Technology for Tourism (Session 1, 2016)
Assessment
Assessment overview
This is a graded unit and grades are awarded as detailed in Rule 3.8 of the University’s Rules
Relating to Awards. To achieve a passing grade in the unit all assessment tasks must be
submitted and an overall mark of 50% or more must be obtained.
Assessment
Group/
individual
Learning
outcomes
Grading
indicator
Min
Score Weight
Length/
duration Due
Professional
accreditation
1. Web
creation and
presentation/
justification
Group 1, 2 Graded N/A 30% – See
assessment
description
and study
timetable.
N/A
2. wiki or
blog
Group 2, 3 Graded N/A 40% – See
assessment
description
and study
timetable.
N/A
3. Strategic
ICT plan
Individual 3, 4 Graded N/A 30% 6 – 10
pages
29 May
2016 11:00
PM
N/A
Assessment details
Assessment 1: Web creation and presentation/justification
This assessment is for these students only: Distance Education; Gold Coast.
Assessment
Group/
individual
Learning
outcomes
Grading
indicator
Min
Score Weight
Length/
duration Due
Professional
accreditation
Web creation
and
presentation/
justification
Group 1, 2 Graded N/A 30% – See
assessment
description
and study
timetable.
N/A
Team: Two people (in special cases individual work is permitted).
Part A: Web creation
Due: Completed by midnight Friday Week 5.
You and your partner will be required to create a website (of no more than five web pages) for
a fictitious business within the realm of tourism, hospitality and event management. NB: You
may use this fictitious business as the basis for Assignment 3.
Your site will be a specified ‘size’ (‘home’ page plus four pages) and ‘functionality’ (capabilities
to business). You will also need to incorporate design aspects that are both attractive to the
profile of your target market, and must incorporate suitable aspects of usability as will be
discussed during the session.
Assessment | 7
Your website will need to demonstrate a reflection of the organisation, its mission, target
market, staffing, management and environment, and general culture of the business.
Remember, simple, easy to read and navigate web pages are much better than complicated,
multi-coloured sites, which may take hours to load up into your browser!
The content, layout and general ‘feel’ of the site will be determined by your reading and
understanding of web design theory, given the organisation you’re doing it for. You are
encouraged to be imaginative and innovative – as long as you can support and justify your
creative decisions (see presentation of website, below).
While this task does not necessitate development and online publishing of the site, you will
need to provide documentation that clearly demonstrates and justifies (with academic
references) your design intent. You may choose to develop the site in part or full for
presentation purposes.
Note 1: We will spend some time examining web creation and there will be online tutorial
time allocated to this task.
Note 2: We’ll discuss the best way of collating and saving your pages/websites to make it
easier when you do your presentations.
Note 3: You may not use PowerPoint for your web pages themselves.
Part B: Use of Internet technologies: Presentation and evaluation of website
Due: Submission online midnight Friday Week 5. Prsentations in class/online, Weeks 6 and 8.
Your mark for Assignment 1 is assigned during a presentation to our ISY group to be
conducted during Weeks 6 and 7. For internal students we will conduct a random draw, to see
when you are to present your website. External students can present using online technology
such as Blackboard Collaborate or Skype to their lecturer.
Your presentation (you can use powerpoint) must outline to the audience the rationale and
justification for the way you have designed your website. You need to describe and justify the
elements involved with web evaluation and aspects of ‘good’ web page creation.
You must submit accomanying academic references and any notes you would ike to refer to
in your presentation, in a separate word document. Guide: at least 5 academic references.
Your presentation may be peer-reviewed, by both staff and your colleagues, during your
presentation. Criteria for ‘good’ website construction will be gathered during the session and
used as a guide for our evaluation of your sites.
The seminar presentation should be around 10 minutes in length. There will be a few minutes
for questions at the end. Questions are encouraged.
Assessment 2: wiki or blog
This assessment is for these students only: Distance Education; Gold Coast.
Assessment
Group/
individual
Learning
outcomes
Grading
indicator
Min
Score Weight
Length/
duration Due
Professional
accreditation
wiki or blog Group 2, 3 Graded N/A 40% – See
assessment
description
and study
timetable.
N/A
8 | ISY00244 Information and Communication Technology for Tourism (Session 1, 2016)
Team: Group of four.
Due: Staged over several weeks. Final version due midnight Friday Week 8. In-class or online
discussions Weeks 9 and 10.
Make a blog or a wiki. In this, compare and contrast four ICT strategic plans for corporations
involved in providing tourism, hospitality and/or events services and facilities.
Scope: The organisations you may consider are not restricted to hotels and events management
organisations. There are many organisations that supply/organise hospitality and events:
airlines, hospitals, universities, boarding schools and other institutions, cultural centres, and so
on.
Team: You need to do this assignment in groups of four. Your lecturer, tutor or unit assessor
may allocate you to a group, and the others in the group may not necessarily be from the same
campus as yourself.
Your group blog/wiki will evolve according to a number of set stages. Each stage must contain
posts by each of the authors in your team. All members must contribute.
Stage one (by Week 4)
Conduct research on four examples of a strategic management plan for information systems in
the tourism, hospitality or events management sectors.
• Give the web links (URLs) to these examples in your blog/wiki or supply the document as
an attachment/embedded link.
• For each organisation explain in no more than 100 words what the organisation does and
how it is related to tourism/hospitality/events services or facilities.
• In 200–400 words explain in your blog/wiki what strategic elements are contained in each
ICT plan individually.
Stage two (by Week 6)
Group discussion (evidence online).
a. Compare and contrast the strategic elements.
b. Decide on indicators or factors whereby you can measure the effectiveness or value of a
strategic management plan for information systems in the tourism, hospitality or events
management sectors. What would a successful plan contain? What should it not contain?
Every member of the team must take part in the discussion.
Length guideline: each member to contribute at least twice.
Stage three (by Week 8)
Outline strategic elements your team considers essential for consideration in a Strategic
Information Communication Technology plan for a tourism, hospitality or events
organisation. Make reference to academic literature in justifying your reasoning. Length
guideline: approx. 1000 words in total.
The blog/wiki is to be presented in class/online in Weeks 9 and 10 for assignment of grades.
Assessment 3: Strategic ICT plan
This assessment is for these students only: Distance Education; Gold Coast.
Assessment | 9
Assessment
Group/
individual
Learning
outcomes
Grading
indicator
Min
Score Weight
Length/
duration Due
Professional
accreditation
Strategic ICT
plan
Individual 3, 4 Graded N/A 30% 6 – 10
pages
29 May
2016
11:00 PM
N/A
Create, for a fictitious business within the realm of tourism, hospitality and event
management, a ‘skeleton’ strategic information systems management plan. You do not need to
give details in the plan, and you can make figures/timelines up if you wish. Length guideline: 6
– 10 pages including graphs and diagrams (if necessary, but must be labelled and justified).
10 | ISY00244 Information and Communication Technology for Tourism (Session 1, 2016)
Timetables
Suggested study timetable
Week/
commencing Topic Notes
1
29 Feb 2016
1/2 Topic 1: ISY00244 readings, sites and resources + Topic 2:
Understanding the search engines and the web, and the
social effects of ICT
2
07 Mar 2016
3/4 Topic 3: Understanding the past and predicting the future +
Topic 4: Web design
3
14 Mar 2016
5/6 Topic 5: ICT, travel and e-Tourism + Topic 6: Human
resource implications in the service sector
4
21 Mar 2016
7/8 Topic 7: Hotel technology and ICT + Topic 8 ICTs, eTourism
and e-Commerce
5
28 Mar 2016
9/
10
Topic 9: ICT strategic plans: The management perspective +
Topic 10: ICTs and (strategic) knowledge management
Assignment 1 (team
website) due this week.
6
04 Apr 2016
Overflow topics and revision Presentations of websites.
7
11 Apr 2016
Study break
8
18 Apr 2016
11/
12
Topic 11: Information technology + tourism/hospitality/
events: Ethical issues + Topic 12 Current issues in ICT
Assignment 2 (wiki/blog)
due Friday; presentations
of websites may continue
this week.
9
25 Apr 2016
No new unit material Presentations of wikis/
blogs.
10
02 May 2016
No new unit material
11
09 May 2016
Question and answer workshop: individual and group
consultancies
12
16 May 2016
Question and answer workshop: individual and group
consultancies
13
23 May 2016
Overflow week Assignment 3 (ICT plan)
due.
Timetables | 11

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