Creating digital app for a cafe restsurant
Aim of the Platform- (The aim of the digital communication platforms for the organisation. Eg, reach more customers / service existing customers).
Target Audience- Who is the target audience? C
onsider the content –the selection of topics to be and communicated. What doesaudience wish to read / watch and view/ download
Approach to leveraging platform- What approach are you going to take to leverage these platforms to get the results you are seeking to obtain: (e.g., share and like on Facebook; invite your target audience to a group on LinkedIn, retweet Twitter updates).