Assignment

Q6 Prior to your weekly team simulation meeting study the market data, competitive positioning and the decisions required for that weeks simulation moves. Individually answer the following in your journal: What is your company’s balanced score card tell you? Where do you need to focus going forward to drive all three elements of the balanced scorecard? What is your company’s situation in each of the 4Ps of the marketing mix. Product Current situation Recommendations going forward Price Current situation Recommendations going forward Promotion Current situation Recommendations going forward Place Current situation Recommendations going forward The journal is due by Friday at 11:59 PM or prior to your team meeting whichever comes first.

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