Visual Culture is for an Individual Culture / Phonetic Culture is an Tribal Culture
THOUGHT Challenge! Are photographs phonetic or are they visual? They actually could be either as visual language means there are agreed upon signs that do not change as they travel and phonetic language is that the signs are always changing as the communication travels. If it is clear to society what the photograph means then it is phonetic or it is it visual.
Individuality is found in visual language and the phonetic language is Tribal Mentality.
THOUGHT Challenge – Do photographs operate for the individual or for the tribe? Is the job of a photograph to role play the emotions of the individual to others or is it the job of a photograph to carry a specific task to the tribe?