Submit a 4 – 5-page brand audit of Burberry. Include assertions as to the significance of the brand audit, as well as other scholarly literature to gain insights into any of the major issues you identify with Burberry. In Burberry brand audit, be sure to address the following questions:
What are the sources of brand equity for this chosen company?
What if any are the brand tracking studies available for consideration?
In what three ways might the marketers enhance brand equity?
What is the company’s branding strategy?
Please add references