The idea is to continue steps through the process of an academic app being build. Below is what the client wants and ideas I need to come up with. Please fill out the template attached. The clients executive summary is just for more information. Below is additional information also about the app.
(1) Students get to use the basic service for free. There is a premium service that parents/students may opt to use, though. Businesses and universities, seeking to connect with like-minded students, are the ones who largely support the effort.
(2) Yes! I’m looking at potentially partnering with both the UoR and Covenant College, Lookout Mountain, GA, where I serve as a trustee.
(3) Recruiters, representing businesses, can certainly open an account.
(4) We’ll initially target students in CA, then expand into all 50 states, then into Canada, then across the English speaking world, and then globally, starting with the “developed world.” Initially, K-6 students would likely have marginal interest, middle schoolers would have heightened interest, and high school to college/grad students would have keen interest. Demographically, you’re looking to attract families who wouldn’t bat an eye at spending $500 per year to increase the odds of their child connecting with the right career, the right schools, the right scope and sequence of courses, and the right scholarships. And yes, it’s always possible to target certain groups in our sales campaigns.
(5) We’ve spoken with Facebook about using their AI and connecting with the Facebook app. So, yes … and Facebook is interested.
(6) TBD.com is dedicated to positively impacting a billion people around the world within a decade by preparing students for the trajectory of tomorrow’s careers through a social networking site designed to optimize both their academic experience and school-to-career transition.
(7) Marketing can be done through social media, schools, school counselors, and ads placed through social media — for starters.
(8) There are many potential competitors, including all sites that are designed to (1) help you figure out your academic and vocational aptitudes, (2) help you optimize your academic planning, (3) help you connect with colleges, universities, and scholarship opportunities, and (4) help you connect with jobs. Some will end up as competitors, some will end up as subcontractors, some will end up as allies, some will end up as takeover targets, and some will end up as potential buyers of the business (e.g., Microsoft’s LinkedIn unit).
(9) Objectives define what needs to be done (in chronological order), when those items need to done, and how well they have to be done (including metrics). Defining those objectives fully might require a few really smart, academically minded consultants.
(10) We’re specifically targeting three market segments: (1) middle to upper class families, (2) colleges and universities, (3) businesses looking for passionate, like-minded interns/future employees. It wouldn’t surprise me if a fourth segment might develop – K-12 schools, to be used with school counselors.
(11) Our paying customers would likely be (1) parents, (2) universities, (3) businesses. Unless grandparents were to foot the bill, I would think that the average parent paying would be 35-46 years old, middle to upper class, and academically minded.
(12) Our hope is that the app will be used broadly around the world .. and result in more people being better educated and working in careers that really are their calling, as opposed to simply a job that pays well but depresses them. Trading life span for money is no way to go through life.
(13) We’re pre-Alpha, development stage and haven’t gone live. So there are no complaints (yet).