Chapter 4 Review

Pin ItComplete a one page (about 500 words) reflection about Chapter 4.
Use the headings below with the information requested.
Chapter Overview–A brief overview of what the chapter was about.
Topic of Interest 1–What two topics were the most interesting to you and why?
Topic of Interest 2– ” ” ” ”
Real life relation–Relate something in the chapter that you experienced in your real life. Discuss what it is and how it relates and/or exemplifies an idea in the book. Even if you have no CRM, retail, or work experience, think critically about your experience as a customer with businesses of all sizes.
You can find the book online free the book name Managing Customer Relationships: A Strategic Framework, 2nd ed., Don Peppers and Martha Rogers, John Wiley & Sons, 2011

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