Assignment:

Write a three-page paper (double-spaced, 12 pt font, Times New Roman) on the classic HBR marketing article by Theodore Levitt, called Marketing Myopia.

The paper should consist of a one-page summary, and the remaining two pages require you to apply the concepts in the article to anything you have learned in this class, or you have observed in the world. Please make sure that you discuss the GLOBAL application of this article.

YouTube video to show you how to do so.

https://youtu.be/VEOrW_OPQ8U

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