Companies engage in CSR because, for a number of reasons, they think it will be good for their profit margins. Critically discuss this view of Corporate Social Responsibility using relevant literature to support your arguments and analysis.

Project description
“Companies engage in CSR because, for a number of reasons, they think it will be good for their profit margins” Critically discuss this view of Corporate Social Responsibility using relevant literature to support your arguments and analysis.

Build your critique around theoretical perspectives, frameworks and propositions. Illustrate your discussion with relevant organisational examples, that critically analyse the approaches that can be adopted by an organisation

Apart from the basic considerations of legibility, grammar, structure and presentation, emphasis in assessing your written work at final degree level will be placed on your demonstration of:

1 Evidence of information gathering/research.
2.Evidence of analysis and an understanding of the issues involved.
3.Logical development of analysis and arguments that are supported with academic and practical evidence.
4.Originality of analysis and conclusions derived.
5.A structured framework for your assignment, which references relevant existing research, themes and propositions.
6.A clear and concise summary of the work and conclusions reached from your analysis/discussion.

A good report will contain the following elements:

?Clear aims and objectives and methodology
?Well structured and presented in a report format
?Evidence of a range of secondary research using texts, journals, magazines, newspapers, and computer based information sources
?Be critical and analytical
?Offer alternative original opinions
?Illustrated issues with real life examples, as well as a clear focus on a particular operation within an organisation

?Explore the reasons why organisations engage in CSR.
?How do organisations engage? Explore various methodologies
?CSR and the relationship to the generic strategies
?Exploration of the notion of necessity or choice, analyse the strategic issues associated with adopting this strategy.
?Identify key associated frameworks or tools, such as core competencies, culture, generic strategies.
?Define CSR, explore the major academic contributors

Also, a clear definition of CSR will highlight the student’s appreciation of the issues. Clear identification and some resolution of some of the factors creating pressure for engagement with CSR, change and continuous improvement will need to be discussed.

With regard to advantage and disadvantage of CSR, the student should discuss practical examples and implications and how they link to relevant theoretical considerations. The discussion should also consider the selection of CSR implementation strategies and realisation of the resistance and barriers to introducing them within an organisation.

The consideration of the softer issues associated with CSR, such as communication, mutual decision-making, and shared vision are equally important. Also there needs to be some consideration of the influence of mission and objectives.

Referencing Requirements:
Gerry, J., Richard, W. and Kevan, S. (2011) Exploring Strategy. 9th edition. Harlow: Financial Times Prentice Hall.
Richard, L. (2009). Strategies Management. 5th edition. Harlow: Financial Times Prentice Hall

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