Consumer buying behaviour towards branded clothes in Singapore

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Consumer buying behaviour towards branded clothes in Singapore
Paper instructions:
Master level dissertation , which include 7 chapters. Word Limits 15000 words
Master level academic

Abstracts 300 words ( Words count not included )
Pure research
1 chapter – 1500- 2000 (words) Introduction
2. Chapter Review of literature 3000 (25- 30 Review) 2700
Conceptual framework (300 words)
3. Chapter Methodology (3000 words) or 2000 words
4 – 7 Chapter 5000 analysis using SPSS software
2000 Conclusion, Recommendation and Findings.

Objectives 5-7 (5-7 research questions)
30 Questions use Survey ———questionnaire ————— to collect data

100 – 200 references ( Harvard )

Consumer buying behavior towards branded clothes in Singapore

Word Limits 15000 words
Abstracts 300 words ( Words count not included )
Pure research
1 chapter – 1500- 2000 (words) Introduction
2. Chapter Review of literature 3000 (25- 30 Review) 2700
Conceptual framework (300 words)
3. Chapter Methodology (3000 words) or 2000 words
4 – 7 Chapter 5000 analysis using SPSS software
2000 Conclusion, Recommendation and Findings.

Objectives 5-7 (5-7 research questions)
30 Questions use Survey ———questionnaire ————— to collect data

• Chapter 1 – Introduction An explanation as to what the Dissertation is all about and why it is important. The research questions or hypotheses.
• Chapter 2 – Literature Review A critical analysis of what other researchers have said and where your topic fits in. The theoretical framework.
• Chapter 3 – Methodology Why certain data was collected and how it was collected and analysed.
• Chapter 4 – Results A presentation of your research results.
• Chapter 5 – Analysis and Discussion Analysis of your results showing the contribution to knowledge you have made and acknowledgement of any weaknesses/limitations in your work.
• Chapter 6 – Conclusions/Recommendations A description of the main lessons to be learned from the study and what future research could be carried out.
• Chapter 7 – References and Bibliography References are a detailed list of sources from which information has been obtained and which has been cited in the text. The bibliography is a detailed list of other sources you have used but not cited.
• Introduction – Is the abstract adequate? Is there a clear purpose and rationale for the study? Clear set of objectives / research questions? (10%)
• Use of Literature / Sources – Was the range suitable and adequate? Has a critical review of the literature been adopted? Has the student made a ‘link’ between existing literature and their own research? (20%)
• Research Design & Methodology – Was research design and methodology discussed? Was the approach appropriate? (20%)
• Results, analysis and interpretation of data – Has the data been accurately presented and analysed or are the findings merely a description? Appropriate theory applied? Interpretation – Has the student made reasoned judgments on their findings? (30%)
• Conclusion & recommendations – Are conclusions reasoned? Do they correspond with the objective(s) of the dissertation? Has the student reflected on the extent they have achieved their objectives? Limitations and future research discussed? (10%)
• Presentation – structure & language, Harvard Referencing correctly applied, appropriate use of tables/diagrams? (10%)

 This section will demonstrate your knowledge of the literature and make a critical link with the research question to be investigated.
 Students are expected to critically review at least 30 sou.rces (Full Reviews)to underpin the study. The literature should mostly rely on published academic journal articles in the research area. + Supporting reviews (Supporting reviews –to help you in the flow of writing)
 This critical activity should produce a conceptual framework

1.0 Introduction
1.1 Introduction to the topics (industry, company, topic, etc)
1.2 Situation Analysis
1.3 Problem Statement
1.4 Research Questions
1.5 Objectives of the study
1.6 Limitations of the study
1.7 Scope of the study
1.8 Hypotheses
1.9 Organization of Thesis
2.0 Review of Literature
2.1 Reviews
2.2 Gap Analysis
2.3 Conceptual Model

3.0 Research Methodology
3.1 Research Onion
3.2 Research Process
3.2.1 Research Philosophy
3.2.2 Research Approach
3.2.3 Research Strategy
3.2.4 Choices
3.2.5 Time Horizons
3.2.6 Data Collection
3.2.7 Research Instrument
3.2.8 Research Design
3.2.8 Samples
3.2.9 Sample Size and Sampling Techniques
3.3 Accessibility Issues
3.4 Ethical Issues

Chapter – 4
1. Reliability and validity test of the questionnaire ——— SPSS Cronach’s Alpha reliability test and show the output of in the report. (Pilot testing)
2. Hypothesis testing —— ( P-value method)

Hypothesis
Following hypothesis will be used to achieved the objectives of this research
H0: There is no significant relationship between awareness of brand and buying behaviour of branded clothes.
H1: There is a significant relationship between awareness of brand and buying behaviour of branded clothes.
H0: Income level of consumer has no association with the buying behaviour of branded clothes
H2: Income leave of consumer has association with the buying behaviour of branded clothes.
H0: There is no significant relationship between references group and buying behaviour of branded clothes.
H3: There is a significant relationships between references group and buying behaviour of branded clothes
H0: There is no significant influence of price on the buying behaviour of branded clothes
H4: There is a significant influence of price on the buying behaviour of branded clothes
H0: There is no relationship between status and preference for branded clothes rather than non branded clothes
H5: There is a relationship between status and preference for branded clothes rather than non branded clothes

Research objectives
 To find out the consciousness of branded clothes among the consumer in Singapore.
 To find out the key factors that influences buying behaviour of consumers towards branded clothes in Singapore.
 To find out the demographic factors affecting branded clothes buying behaviour.
 To find the difference perception of buyer of branded and non- branded clothes.

Research questions

 How aware are the people of Singapore towards the branded clothes available in the market?
 What are the majors factors that influences the buying behaviour of consumer while purchasing branded clothes?
 What are the demographic factors that affect the buying behaviour of consumer?
 What is the different perception of buyers towards branded and non- branded clothes ?

3. Analysis and Findings.

• Results, analysis and interpretation of data –the data been accurately presented and analysed Appropriate theory applied Interpretation – with reasoned judgments on their findings (30%)

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