Assignment

GSD

An executive
can’t make the right compromise unless
you
first tell him what
right
is

1944,
Alfred
Sloan
, Jr
. GM Corporation, CEO.
You have been approached by the GSD management team to optimize their distribution system
.
1.
Analyze the distribution process
at GSD
. For that
a.
Assess the

current

situation and quantify their

current

profit
b.
Suggest
more optimal
(better)
approach
(es)
.
c.
Compare all these approaches.
Conclude.
2.
Run
the
sensitivity
report
. Come up with
clear
suggestions
at an
(
i.) operational ii.)
tactical and
iii.)
s
trategical levels
that GSD should
undertake in order to
improve
their profitability
The following outline is suggested.
1.
E
xecutive summary
2.
I
ntroduction (brief background).
3.
A
nalysis
based
on
1. and
especially
2.
a
bove
4.
Conclusion
Yo
u should
include in the
document all
table
s
needed
to make your analysis clear. Make sure to
gi
ve the right time for the sensitivity analysis.
Try to have your report the least technical possible
yet rigorous and clear.
You can include a
n appendix that will include all additional information
(more technical if needed)
.
A
nalyze and model the
distribution process and
come up with well thought of suggestions for
GSD in the
short,
medium and long term
s
.
Each group should submit
a
report based on
a word document
as well as
a detailed and well
organized
ex
cel file
.
T
he word doc
ument HAS to be self sufficient
i.e.
it is possible that I send these
to be corrected
by consulting partners
, to whom I will explain the limited time and scope of the
case
.
The Excel file will be only
used
to check your technical abilities