Domestic or International Company

For your final exam you can choose any Domestic or International Company; Write a
detailed project report on how the company carries its Marketing operations. You can
elaborate on topics like Marketing Research, Market Segmentation, Branding
decisions, Advertising and Pricing. Your report should highlight the importance of
International Marketing techniques.

Details about Report
0 Cover Page: it should have following-
Name and Logo of the company, Course title (Marketing)
Name of the Professor, Submitted by, Date of submission
Name of the your course (MBA / DBA)

0 Table of contents

0 Provide an executive summary. The executive summary is presented at the beginning
of a project management report and gives the reader a concise overview of the project
purpose, findings, progress, issues and recommendations.

0 Write an introduction. Explain the nature of the project, its purpose and any
background information elaborating on the necessity of the project.

0 Include a methodology section and describe it.

o Elaborate on the findings of the project. If the project is a study, include relevant
statistics and qualitative observations. If the project involves product development,
explain findings related to product interactions.

0 Describe project challenges and obstacles. Challenges might include insufficient
resources, unexpected obstacles, mechanical failure or other obstacles.

0 Suggest recommendations and solutions. If your project is reporting important
findings, discuss the implications of the findings for the company, organization or the
client. Include a solutions section as a potential remedy to project challenges.

International Marketing Name of Professor: Ruby Bakshi Khurdi Final exam Project Report Date of submission: Thursday, 24 July 2014
For your final exam you can choose any Domestic or International Company; write a detailed project report on how the company carries its Marketing operations. You can

elaborate on topics like Marketing Research, Market Segmentation, Branding decisions, Advertising and Pricing. Your report should highlight the importance of

International Marketing techniques.

Details about Report

Cover Page: it should have following  

Name and Logo of the company, Course title (Marketing) Name of the Professor, Submitted by, Date of submission Name of the your course (MBA / DBA)

 

Table of contents Provide an executive summary. The executive summary is presented at the beginning of a project management report and gives the reader a concise

overview of the project purpose, findings, progress, issues and recommendations.

Write an introduction. Explain the nature of the project, its purpose and any background information elaborating on the necessity of the project. Include a methodology

section and describe it. Elaborate on the findings of the project. If the project is a study, include relevant statistics and qualitative observations. If the project

involves product development, explain findings related to product interactions.

 

Describe project challenges and obstacles. Challenges might include insufficient resources, unexpected obstacles, mechanical failure or other obstacles. Suggest

recommendations and solutions. If your project is reporting important findings, discuss the implications of the findings for the company, organization or the client.

Include a solutions section as a potential remedy to project challenges.

Write the report conclusion. Use the conclusion to draw the reader’s attention to the most important issues, solutions and next steps. Bibliography or references You

will be graded individually for your verbal Presentations. Verbal presentation evaluation comprises of your dressing style, general appearance, body language, eye

contact with the audience, dialogue delivery, flow and speed of presentation and timing. Written presentation evaluation comprises of the detailing of subject matter,

Format, general style of presentation and includes all relevant information.

Your report should be typed in double space and follow this font:
Font style: Bookman old style Size normal: 12, headings: 12 (bold)

:)

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