Entrepreneurship and New Venture Creation


a. Name

b. Education

c. Relevant Experiences

d. Contact Details

i. Email ID

ii. Mobile Number

v. Start-up Date

(Write the date the proposed business intends to start operation. The pre-start-up stage may also be mentioned.)

1. Executive Summary

(In one or two paragraphs, write the salient features of the proposed business and its product or service, the target market, and what the business would like to achieve in the future. Please specify the required start-up capital and the target net income in the 1st, 2nd and 3rd year of operation.)

2. Business Goals and Objectives

(Write the business goals. This will be described in terms of profitability, sustainability and social responsibility.)

(Write also the business objectives which will be described in terms of revenue, return, reach, responsiveness, and recognition. The objectives shall be categorized into short and long-term objectives.)

b. Short-term Business Objectives

c. Long-term Business Objectives

3. Marketing Plan

a. Product or Service

(Write about the products or the service. Describe whether the product is a consumer-end product or an input to another product. Mention the major benefits and the uses of the product and discuss why it is uniquely different from those of the competing businesses.

b. Unique Selling Proposition

(Describe how your unique product/service will reach the specific target market. Mention why the target customer will prefer the proposed product over those of the competitors using the customers’ QDP (quality, delivery and price) expectations as basis for discussion. Then, proceed to writing about the next areas in USP description.)

c. Cost per item

For a proposed manufacturing business, classify the product costs into:

i. Variable product cost per item

ii. Fixed product overhead costs per item

For a trading business (buy and sell), the cost shall refer to the purchase price of each item intended to be sold.

For a service business, this is not applicable.

d. Estimated number of customers available

(Use reliable tool to estimate the potential customers, preferably by industry, sector, and the micro market.)

e. Target customers

(Discuss the following customer characteristics, as applicable.)

i. Age

ii. Sex

iii. Income bracket

iv. Customers’ buying behavior

v. Perceived value of the proposed product/service to the customer

vi. Discussion of perceived customers’ preference for the proposed product/service over that of the competitors

f. Competitors

(Insert here a short introductory paragraph.)

i. Analysis of the external environment

(Briefly describe the environmental factors [social, political, environmental, ecological, technological, and legal] that may have a bearing on the proposed business. Then, identify and describe the industry and the sector where your proposed business will become part of. Finally, briefly describe the micro market.)

ii. Competition matrix

(You may use a separate sheet for this matrix. You may expand the columns for the competitors to allow adequate comparisons and analyses for as many major competitors as possible.)

g. Promotion

(Insert here a short introductory paragraph.) Type of Advertising / Promotion

Measure of Success


Method 1

Method 2

Method 3

(Discuss briefly each type of advertising and/or promotion strategy. Specifically mention how each strategy will contribute to the attainment of the business objectives in the 1st 3 Rs namely: revenues, return and reach.)

(The measure of success should be discussed not in terms of percentages but in terms of the specified outputs and/or outcomes arising from the use of the particular type of advertising/promotion. For example, the success of a promotional activity using social media such as WhatsApp can be measured in terms of the particular number of business contacts using the WhatsApp.)

4. Production/ Operations Plan

(Production Plan is applicable to a proposed manufacturing business; Operations Plan is applicable to a proposed service business and to a trading business.)

For a manufacturing business:

a. Description of transformation process and technical feasibility

(The transformation process is applicable only to a proposed manufacturing type business. Here, discuss in detail the step-by-step transformation process. This will allow the proponents of the project to determine how technically feasible it is to implement the project.)

b. Required inputs


(Change the items listed down here to specific names/descriptions of each item needed in the processing of product/service)

Required Quantity (per product item or per applicable period preferably, month)

Unit cost or total cost per period (whichever is applicable)

Raw materials A

Raw materials B

Raw materials C

Indirect materials A

Indirect materials B

Indirect materials C

Production area


Machineries and equipment

Transport facilities

Production rights and licenses

Other production supplies and materials

For a trading business:

a.. Describe how the business shall proceed with the buy and sell activities. This will also

involve listing down the items to be bought and sold, how and where will the items

be sourced out. The following matrix maybe used:


Quantity Per Month

Unit cost

Total Per Month

Where to source out

How to source out

Monthly cost to source out

b.. Describe how the products shall be made available to the intended customers.

c. List down the capital assets, e.g. equipment, that the proposed business will need to make the products available to intended customers.

For a service type business:

a. Describe how the business shall proceed with the offering and rendering of services to the clients. This will also require listing down the activities and/or processes involved in rendering customer-value-laden service. The following matrix maybe used:

Activities/processes to be undertaken to complete the service offering

Service persons involved

# of service persons

Materials/ supplies required

Cost of materials to be consumed per cycle

b.. List down the capital assets, e.g. equipment, that the proposed business will need to make the products available to intended customers.

5. Organization and Management Plan

(Insert here a short introductory paragraph.)

a. Organizational structure

(Insert here the organizational chart for the proposed business. Discuss.)

b. Personnel complement

b. Personnel complement


(The positions should tally with those in the organizational chart)

Required number

Brief description of major role(s)




A. Finance and Administration

B. Marketing and Sales

C. Production/ Operation Staff

c. Legal requirements

(Mention, at the very least, the licensing requirements that the business must meet before it starts operating.)

6. Finance and Accounting Plan

(Insert here a short introductory paragraph.)

a. Projected income statement

(Import here the projected income statement from the Financial Projection software file. Then, discuss the profitability potential of the proposed business.)

b. Projected cash flows statement

(Import here the projected cash flow statement from the Financial Projection software file. Then, discuss the cash in and cash out of the proposed business as well as its ability to meet the cash requirements to stay as a going concern.)

c. Projected balance sheet

(Import here the projected balance sheet from the Financial Projection software

file. Then, discuss the expected financial position of the proposed business.)

d. Financial assumptions

(Insert here the data for the financial assumption. Most of the data can be taken or computed based on what were used as assumptions in the marketing, production, and organization & management aspects. Some data may need to be given new bases for making the assumptions.):

i. Sales (sales volume, price, terms)

ii. Production and/or purchases

iii. Variable product costs (Applicable only for manufacturing business)

iv. Fixed product costs/overhead (Applicable only for manufacturing business)

v. Start-up business assets

vi. Future business assets

vii. Capital requirements in year 1

1. From the owners

2. From creditors

a. Interest rate per annum

b. Payment terms

viii. Capital requirements in succeeding years

1. From the owners

2. From creditors

a. Interest rate per annum

b. Payment terms

ix. Operating expenses. (These may include some or all of the items listed down below.)




a. Marketing Expenses



Travel and transportation

Delivery expenses

Advertising and promotions

Rent expense

Depreciation expense

Miscellaneous selling expense

(Other expenses may be added)

b. General and administrative expenses


Utility expenses

Office supplies

Travel and transportation


Bank charges

Financing charges

(Other expenses maybe added)

e. Breakeven sales

(Import here the breakeven sales report from the Financial Projection software file. Then, discuss.)

f. Financial feasibility

(Insert a brief statement summarizing the financial desirability of the proposed business.)

7. List of references

8. Appendices

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