Choose an industry and one publicly traded
corporation within that industry. Research the company and find information on their annual report.
Write an eight to ten (8-10) page paper in which you:
Choose the two (2) segments of the general environment that would rank
highest in their influence on the corporation you chose. Assess how these
segments affect the corporation you chose and the industry in which it
Considering the five (5) forces of competition, choose the two (2) that you
estimate are the most significant for the corporation you chose. Evaluate how
well the company has addressed these two (2) forces in the recent past.
With the same two (2) forces in mind, predict what the company might do to
improve its ability to address these forces in the near future.
Assess the external threats affecting this corporation and the opportunities
available to the corporation. Give your opinions on how the corporation should
deal with the most serious threat and the greatest opportunity. Justify your
Give your opinion on the corporation’s greatest strengths and most
significant weaknesses. Choose the strategy or tactic the corporation should
select to take maximum advantage of its strengths, and the strategy or tactic
the corporation should select to fix its most significant weakness. Justify your
Determine the company’s resources, capabilities, and core competencies.
Analyze the company’s value chain to determine where they can create value
using the resources, capabilities, and core competencies discussed above.
Use at least three (3) quality references. Note: Wikipedia
and other Websites do not quality as academic resources.