Final Project – Research on Apple Inc. – 10 to 12 pages.

Pin ItPowerPoint: Marketing Plan
For the Final Project, you will put together a PowerPoint presentation
that you could present to officers within the company. This presentation should summarize the Marketing Plan that you have compiled throughout
this course.
Remember to include pertinent facts as well as a discussion of the competitive advantage within each of the four elements of the marketing mix (product, place, promotion, and price). Additionally, include your recommendations for future
development of their marketing strategies. Elements to include:

Company Overview

PEST Analysis

Target Market(s)

SWOT Analysis

Industry & Competitive Analysis





Your PowerPoint presentation length should be 10-12 slides in length,
including a title slide and a reference slide. Use of speaker notes is also required.

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