GSK and Ribena case

 

 

Please Analyze the company from 2000 to 2014 in this case study in these ereas:

 

– Contents Page

 

– Introduction

 

1- External Analysis

? Abell’s Framework

? P E S T L E

? Porter’s five forces Model

? The industry or the industries of this company

? Customers ( who,what and how)

? anythings that you want to add

 

2- Internal Analysis

? the HR

? Resources

? Value Chain Model

? anythings that you want to add

 

3- The Ribena Case

? Organizational Structure

? Miscommunication

? The role that social media

? Lessons

? Corporate Apologia

? Lewin & Kotter’s Stages of Change Process

? anythings that you want to add

 

– conclusion

 

 

 

 

 

 

 

 

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