Definition of the problem

However, having more then 40000 items in a Coles Supermarket shelf and needing to frequently update and check prices manually, causes discomfort, misunderstanding, loss of credibility within customers as they are not able to identify the correct price and from the operational point of view, it is a critical and expensive activity to be performed. Critical because price is a sensitive part on the buyer decision (Monroe, 1973).

Propose the Solution - –

– Define which labels we will use, how many will be imported, size, costs, infrastructure, etc.