: management communication
– Please answer 2 questions below base on Management Communication textbook (PDF file).
– Add more other reliable and academic source at least 1 or more sources each question (excluding Management Communication textbook).
– Answer as a short answer 1-2 paragraph. (Approximate 110-140 words)
*All answer must be critical answer*
Please read Management Communication textbook Chapter14 Section 3 for B8 and B9 question
B8: Select a commercial for a product or service you do not believe you would ever buy. Evaluate the commercial according to the principles of persuasion described in the readings. Does it use more than one principle? Is any principle effective on you as an audience member? If you could change the commercial to increase its persuasive appeal to yourself as a customer, what changes would you make?
B9: Which do you think is a more difficult challenge, discontinuance or deterrence? Why? Give some examples.