Marketing Communications Plan
You should choose a current (2015/16) UK advertising & communications campaign for any Mondelez International brand (Cadburys, Milka chocolate, Nabisco biscuits, Carte Noire coffee etc). Visit their website for more details of brands: www.mondelezinternational.com
OR you can choose a current (2015/16) UK advertising & communications campaign for any confectionary brand on sale in UK.
Please agree the choice of your campaign with the module leader.
You should collect the following information & include it in your report (note- report format please):
1) A copy of the current press, magazine, poster or link to current TV advert.
2) Any publicity details or direct marketing details.
3) Sponsorship details & sales promotional details (if applicable).
4) Copy of the company and/or brand’s (or the campaign’s) website homepage.
5) An analysis of the brand’s social media presence.
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