For samsung galaxy
(a) Develop a creative and innovative marketing plan implementing the following 4 P’s of the marketing mix: product, price, promotion and place.
The following structure should be adhered to when executing your campaign:
? Product profile including key USP’s
? PESTLE and SWOT analysis (Including potential customer analysis and a brief competitor analysis)
? Pricing strategy for the product.
? One online and one offline promotional tool your team will utilise. (Your team are required to develop visuals for both tools)
? Launch of product into the market. (how, where & when you would officially launch the product and marketing plan)