In this assignment you will utilize the information from the previous weeks in the course. In this assignment you will develop a marketing strategy and plan based on the opportunity you identified earlier. As you develop the plan keep in mind that in addition to innovation in ideas, processes and products innovation is needed in communication with the market. You should review the trends that are now referred to as Web 4.0.
To complete this assignment review the outline of a marketing plan on page 559 in Crawford, C. M. & Di Benedetto, C. A. (2011). New products management 11e. The outline explains what is included in each of the sections of a marketing plan. You do not need to include all of the sections in this assignment. For this assignment you will complete sections I (Introduction), II (Situation Analysis), III (Summary of opportunities and problems), IV (Strategy), VI (Tactical plans) and VII (Control) as outlined in Appendix C.
In addition to the text support your paper with minimum of four peer reviewed articles. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 10-12 pages not including title page and references
Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.