“Analyse the current marketing strategy of a consumer electronics company of your choice. Compile a report utilising the marketing planning process and recommend future strategic plans for the company”
Learning Outcomes Assessed:
1. Demonstrate knowledge and understanding of marketing planning theoretical frameworks to design, implement and evaluate a marketing plan.
2. Analyse, problem solve and apply marketing concepts and techniques effectively.
3. Demonstrate knowledge and practical skills in the use of Information Technology in marketing planning analysis.
4. Design and present marketing and financial data analysis, and recommendations in an effective manner.