Guidelines for the paper:

·        Use the template below for the sections of your paper.  Pay special attention to the instructions given for each section.
·        Font:  Times New Roman, 12-point
·        Spacing:  Double-spaced, indent first line of paragraph ½”
·        Length:  7 pages (minimum) to 15 pages (maximum) – longer is not necessarily better

Use the following template for your paper:

BACKGROUND

[Describe the organization, its history, and its industry] – about 1 page

PERSONAL INTEREST

[Describe your interest in the organization, the type of role you would like to have, and a rationale for why you are a good match for both the organization and the position] – about 1 page

PHASE 1:  IDENTIFY THE ISSUE

[What is a current issue (challenge or opportunity) that this organization is (or may be) confronted with today?  Provide evidence for your assertions (including citations).  Conduct a root cause analysis to identify causal factors to be addressed.] – about 1 page

PHASE 2:  ENVIRONMENTAL SCAN

[What internal/external factors will impact the process of addressing the issue?  Who will impact/be impacted by the issue? Provide a thorough analysis using appropriate tools: Porter’s 5 Forces, Porter’s Value Chain Analysis, SWOT Analysis, Stakeholder Analysis, PESTEL Analysis, and Force-Field Analysis.  You must use a minimum of 3 tools.] – about 3-4 pages

PHASE 3:  IDEATION

[Generate a list of possible responses to the issue based on your analysis (at least 5 possibilities).  Explain each possible response.] – about 1-2 pages

PHASE 4: SELECTION AND IMPLEMENTATION

[Establish criteria for selecting the optimal response to the issue and explain them.  Specifically explain the selected response for implementation and its implications.] – about 1-2 pages

PHASE 5: EVALUATION

[Create a set of balanced metrics and a strategy map which flow from the optimal response you have selected.  Include a written explanation in paragraph format.] – about 1-2 pages

REFERENCES

[Include references for all citations used in the paper.  You must use at least 3 credible citation sources.] – about ½ page

 

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