Communication Audit Presentation (30 points) Outcomes 2 and 4

What are the communication challenges organizations face today? Once they are identified, how does an organization overcome these challenges and improve their communication flow? In this three-part assignment, you will first conduct a communication audit to assess organizational communication within an organization of your choice. A communication audit is a method of research that reveals how your stakeholders view your organization’s communication methods and effectiveness. We will provide you with a survey (below) that you will use to measure this perception, and you will administer it in your organization.

You will then analyze and synthesize the results of the data obtained from your audit efforts and select one critical communication challenge in your organization, conduct research and develop suggestions for addressing that specific communication challenge. Last, you will present the result of your audit, your research, and suggestions for improvement in a presentation.

Your goals:

Administer the communication audit in your organization.

Analyze and synthesize the results of the data from the communication audit.

Based on the communication audit identify one critical communication challenge that needs to be addressed within your organization.

Create and deliver a presentation that provides the results of your audit with suggestions for improvement based on the data obtained from the audit and the literature on organizational communication.

Directions:

Assume you are the Director of Human Resources at your chosen organization. You are tasked with conducting a communication audit and presenting the results to leadership. Your goal in conducting the communication audit is to identify one main communication challenge within an organization that needs to be addressed.

You will complete the following tasks:

Conduct a communication audit using the Communication Audit Survey located below. In order to obtain valid results, you want to survey between 8 to 10 people.

You may print out the survey and distribute it in person for completion, or you may administer it online, for example, using SurveyMonkey or Google Form.

The survey includes questions that tap six different areas of organizational communication: (1) Receiving information from others, (2) Sending information to others, (3) Following up on information, (4) Sources of information, (5) Timeliness of information, and (6) Channels of communication. Within these six areas of organizational communication, identify one major issue in one area to address based on the responses from the survey.

Finally, research the scholarly literature for recommendations about how the organization can address this issue.

Format:

Communicate the results of the Communication Audit by developing a presentation, using APA format. Include a title slide with your project title (e.g., “Communication Audit”), the organization’s name, your name, class, instructor, and date.

Present an introduction that describes your research methodology, providing details of the survey administration, response rate, and characteristics of the survey population. Clearly present a narrative to describe the data using appropriate tables, charts, and graphs. Include a detailed analysis followed by your findings. Identify the top communication challenge from your survey, and present your recommendations to strengthen this communication challenge, based on the scholarly literature. In the appendix, present the survey questions and the number of responses for each question.

Your presentation should be professional and creative. Adding audio and/or visual elements on the slides is highly recommended. Text should be the proper size for viewing during a presentation. Your presentation will need title and citation slides. You must have a minimum of 3 reliable sources in your citations. Use APA format for your citations. Don’t forget to check your spelling! As a friendly reminder, all words must be yours and your own typing. You may not copy text directly from a source.

You may use presentation software of your choice. Examples include (but are not limited to):

Powerpoint

Powerpoint with audio recording

Animot0

Google Docs- presentation

GoAnimate

Prezi

PLEASE NOTE: Your presentation software should not incur any costs. You are responsible for understanding how to use the software. You will need to submit your work in a format that can be easily opened by your colleagues and the instructor.

** Review the rubric for grading criteria before you begin working on and submitting this assignment**

Communication Audit Presentation Rubric:

Criteria

Not Satisfactory
0 points

Partial

1.5 points

Satisfactory

1.714 points

Advanced

2.14286 points

Introduction –

Description of Communication Audit

No description provided.

The description is missing important elements.

All required elements addressed in the description.

Clearly and succinctly presents the purpose of the communication audit and the intent of the survey used to identify organizational communication patterns (e.g. to increase organizational effectiveness or as a result of a performance gap).

Introduction –

Description of Organization

No description is provided.

The description is missing important elements.

All required elements addressed in the description.

Presented a detailed description of the department of the organization surveyed, including the purpose of the audit, the number of employees, internal and external customers.

Research Methodology – Description of Administration

No description is provided.

The description is missing important elements.

All required elements addressed in the description.

Presented a detailed description of how and when the survey was administered (i.e. time and date, the length of time for all surveys to be completed, facilitated or not facilitated, directions, survey format).

Research Methodology – Description of Survey Respondents

No description provided.

Description is missing important elements.

All required elements addressed in the description.

Presented appropriate demographics to describe survey respondents (i.e. position titles, full-time/part-time, managerial/support).

Data Analysis –

Survey Administration – Sample Size

Presented a sample size of less than 3.

Presented a sample size of 4-5.

Presented a sample size of 6-8.

Presented a sample size of more than 8 respondents.

Data Analysis –

Charts, Graphs, and Tables

No tables, charts, graphs were presented.

Tables, Charts, Graphs are missing important elements to clearly and accurately represent the data.

All required elements accurately represent and clearly highlight data trends/findings.

Charts, graphs, and tables presented accurate information (i.e. agrees with the frequency distributions in the appendix). All figures are labeled correctly using APA format and are an appropriate format to accurately represent the data. Data labels and legends are clearly presented with no errors. Title and Y/X axis labels are correct, as appropriate.

Data Analysis –

Quality

No quantitative analysis of survey data is presented.

The analysis is missing important elements to clearly and accurately represent the data/information.

All required elements accurately represent and clearly present analysis.

Clearly and accurately summarizes the results presenting a quantitative analysis. Comprehensively addresses weaknesses and strengths. Highlights questions low response questions or inconclusive results. Ethnically presents information.

Identification of Communication Challenge

No communication challenges are presented one communication challenges are not supported by the quantitative analysis

Communication Challenges are missing important elements to clearly and accurately represent the data/information.

All required elements accurately represent and clearly present evidence-supported findings

Clearly presents well-supported & documented communication challenge related to the survey data collected. The communication challenge is supported by quantitative analysis and findings. Communication challenges are ethically presented based on survey findings with a sufficient sample size.

Solutions/Recommendations

No description provided.

The description is missing important elements.

All required elements addressed in the description.

Presents specific and appropriate solutions. The feasibility and priority of solutions are discussed. Appropriate facts and details are presented.

Solutions/Recommendations

One or Zero solutions were submitted.

Presented two solutions.

Presented three solutions.

Presented three or more innovative solutions.

Summary –

Use credible reasoning and evidence in communication

Concepts and themes are not fully developed, presented in a cohesive manner or appropriately supported.

Summary idea presentation is not cohesive. At times, the writing forces the reader to determine the author’s train of thought.

Concepts and ideas are developed and supported with credible sources.

Concepts and ideas are fully developed and supported with credible sources. The reader can easily follow the author’s logic and reasoning.

Summary –

Accurate use of resources

Insufficient use of appropriate research, supporting evidence, and relevant sources.

Insufficient use of appropriate research, supporting evidence, and relevant sources. Limited characteristics of essential information and resources presented.

Incorporate sufficient use of appropriate research, supporting evidence, and relevant sources. Does not describe all characteristics of essential information resources, including their limitations, and explains strategies for identifying and finding such resources.

Incorporate sufficient use of appropriate research, supporting evidence, and relevant sources. Describes characteristics of essential information resources, including their limitations, and explains strategies for identifying and finding such resources.

Summary – APA Guidelines for in-text citations and References

Inconsistent or missing in-text citations; fails to attribute an author’s word through APA citations.

References are cited but incorrectly under APA style. The student has either used another format or incorrectly applied the APA style guidelines.

The majority of in-text citations and the reference are properly cited; formatting is inconsistent/inaccurate in a few cases.

The paper correctly cites in-text and lists three resources on the References page. If additional sources are used, they are included correctly.

Summary – Writing Mechanics

Does not adhere to standard usage rules of mechanics: Conventions of written English, including capitalization and punctuation and spelling. Over ten errors found.

Minimally adheres to standard usage rules of mechanics: Conventions of English, including capitalization and punctuation, spelling. Over three errors found.

Adheres to standard usage rules of mechanics: Conventions of written English, including capitalization and punctuation and spelling. One to three errors found.

Strictly adheres to standard usage rules of mechanics: Conventions of written English, including, but not limited to capitalization and punctuation and spelling. No errors found. No jargon used.

Overall Score

Does not meet expectations

C

21 points or more

B

24 points or more

A

27 points or more

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