Topic: The Centre of all marketing activity is the consumer Using the statement above as a basis for your research, produce a 1500 word report, using as many supporting visuals as necessary, to demonstrate how your chosen retailer/web retailer satisfies their  target customer’s expectations. The Centre of all marketing activity is the consumer Using the statement above as a basis for your research, produce a 1500 word report, using as many supporting visuals as necessary, to demonstrate how your chosen retailer/web retailer satisfies  target customer’s expectations

The Centre of all marketing activity is the consumer

Using the statement above as a basis for your research, produce a 1500 word report, using as many supporting visuals as necessary, to demonstrate how your chosen retailer/web retailer satisfies their target customer’s expectations via:

1. Consumer Profile board.

2. Product Analysis; range size, selection, colourways, size range, stock availability etc. The store/web site

3. In-store/site layout and ‘shopability’ – is it easy or frustrating to shop?

4. Pricing – are the prices below/above/just right for their target customer?

5. Promotion – how do they communicate with their target audience?

 

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